Post by ehsanulhasan on May 19, 2024 3:54:17 GMT
Ethics are standards of conduct that govern the conduct of individuals, groups, and business organizations. Compared to other functions, marketing is an area where ethical issues are more likely to arise. Here are the goals that marketers must grasp as well as the unethical things they do to achieve these goals: - Build awareness. Annoying customers again and again with his messages, ready to violate customers' privacy if necessary. - Helps the company's products and services stand out in the crowd. Exaggerate the positive points and hide the negative points with a beautiful, eye-catching appearance.
Encourage customers to purchase. Over-promising customers. Advertisements often encounter Uzbekistan Email List problems with ethical standards as perceived by the public. How many TV commercials have you seen that feature reckless driving? How many bank and credit card advertisements encourage the freedom to borrow for personal consumption? These ads say something very grand: "Enjoy the perfect vacation. Our credit card makes it easy." Never mind that too many people are willing to go into debt, and these are the people most likely to respond to advertising. In particular, advertisements aimed at children have led to many public complaints. The pressure to be noticed has caused advertisers to compete with each other, even going beyond the threshold of ethical behavior.
At the same time, the Internet has also opened up new areas of concern, most notably the illegal collection and use of customer information. Although many countries, such as the United States, have enacted laws prohibiting unethical practices in marketing, it is clear that these laws will never curb all the many bad practices in the name of marketing. Only good ethical principles within companies, industries and professional groups are capable of doing that. According to the company Ethics Quality, "Ethical principles act like an oil filter in a marketing machine: they filter out impurities so that the oil can make the machine run. All companies need principles." ethics to filter out the bad nature of the competitive market so that we can target, attract and retain good customers for the company". This is valuable advice.
Encourage customers to purchase. Over-promising customers. Advertisements often encounter Uzbekistan Email List problems with ethical standards as perceived by the public. How many TV commercials have you seen that feature reckless driving? How many bank and credit card advertisements encourage the freedom to borrow for personal consumption? These ads say something very grand: "Enjoy the perfect vacation. Our credit card makes it easy." Never mind that too many people are willing to go into debt, and these are the people most likely to respond to advertising. In particular, advertisements aimed at children have led to many public complaints. The pressure to be noticed has caused advertisers to compete with each other, even going beyond the threshold of ethical behavior.
At the same time, the Internet has also opened up new areas of concern, most notably the illegal collection and use of customer information. Although many countries, such as the United States, have enacted laws prohibiting unethical practices in marketing, it is clear that these laws will never curb all the many bad practices in the name of marketing. Only good ethical principles within companies, industries and professional groups are capable of doing that. According to the company Ethics Quality, "Ethical principles act like an oil filter in a marketing machine: they filter out impurities so that the oil can make the machine run. All companies need principles." ethics to filter out the bad nature of the competitive market so that we can target, attract and retain good customers for the company". This is valuable advice.
