Post by amirmukaddas on Mar 14, 2024 6:20:04 GMT
Who among us couldn't list one after the other the colors that distinguish the different social networks that have now entered our daily lives? What perhaps not everyone knows is that all the colors of marketing have their own meaning and their choice is careful at the time of the birth of both a social network and a fashion or food brand. In fact, each of these is born with a peculiar chromatic characteristic, specifically selected to impress the consumer who observes them. Scientific studies based on electroencephalographic detection have shown that the time taken by a consumer to develop his own opinion on the product is ninety seconds. Furthermore, it seems that color affects consumers much earlier than the brand itself, except for products with a strong involvement of the olfactory sense. Sight is therefore undoubtedly the sense that is affected first and most of all by external stimuli and it is precisely on this that color-based marketing strategies leverage. All this applies to any type of product or service whether in the presence or absentia of the consumer, or remotely via a television screen or via the Internet.
The persuasion that can be implemented with colors is certainly the most engaging part of marketing but at the same time critical for professionals who have to choose which chromatic entity to focus on. Branding is certainly the part of marketing most correlated with the world of colors. In a study called Impact of Color in Marketing , some researchers discovered that up to 90% of impulse decisions on the purchase of a product can be influenced by colors according to the different moods they support, as reported in this grid . Even more interesting is the result of studies such as The Denmark Telegram Number Data Interactive Effects of Colors , which showed that the relationship between brands and their color is perceived more or less appropriate in relation to the market positioning of the brand itself, i.e. if the color is considered suitable for the type of product also in relation to its price and the type of technology that characterizes it. Going into the details of the individual colours, blue, experts explain, evokes safety , reliability and serenity: this explains the presence of lights of this color in airplanes or hospital wards, as well as green which evokes calm, health and freshness.
Yellow and orange stimulate vitality, positivity, play and joy; purple, on the other hand, is linked to the concept of spirituality and mystery; black communicates the value , prestige, durability and sophistication of a product, and in fact if you stop to analyze many of the brands of Italian fashion excellence, such as Armani, Gucci, Versace, Dolce and Gabbana you realize that they are black in color or black and white. It has also been ascertained that consumers usually stop more in shops with cold color shades than those with warm shades; if instead we are talking about restaurants or fast food, then warm colours, and particularly red, are the best as they encourage you to increase your appetite and eat more quickly: think of McDonald's above all. Colors are therefore fundamental and by focusing on them it is possible to convey the desires of your consumers in a decisive way.
The persuasion that can be implemented with colors is certainly the most engaging part of marketing but at the same time critical for professionals who have to choose which chromatic entity to focus on. Branding is certainly the part of marketing most correlated with the world of colors. In a study called Impact of Color in Marketing , some researchers discovered that up to 90% of impulse decisions on the purchase of a product can be influenced by colors according to the different moods they support, as reported in this grid . Even more interesting is the result of studies such as The Denmark Telegram Number Data Interactive Effects of Colors , which showed that the relationship between brands and their color is perceived more or less appropriate in relation to the market positioning of the brand itself, i.e. if the color is considered suitable for the type of product also in relation to its price and the type of technology that characterizes it. Going into the details of the individual colours, blue, experts explain, evokes safety , reliability and serenity: this explains the presence of lights of this color in airplanes or hospital wards, as well as green which evokes calm, health and freshness.
Yellow and orange stimulate vitality, positivity, play and joy; purple, on the other hand, is linked to the concept of spirituality and mystery; black communicates the value , prestige, durability and sophistication of a product, and in fact if you stop to analyze many of the brands of Italian fashion excellence, such as Armani, Gucci, Versace, Dolce and Gabbana you realize that they are black in color or black and white. It has also been ascertained that consumers usually stop more in shops with cold color shades than those with warm shades; if instead we are talking about restaurants or fast food, then warm colours, and particularly red, are the best as they encourage you to increase your appetite and eat more quickly: think of McDonald's above all. Colors are therefore fundamental and by focusing on them it is possible to convey the desires of your consumers in a decisive way.