Post by account_disabled on Mar 12, 2024 4:56:32 GMT
Before selling something or making a proposal to the market, it is useful to know the reasons that push people to buy. For more than two thousand years, barter has been replaced by money, which represents a reserve of value to be used when the need is felt to exchange it for a good or service of similar perceived value. The perception we have of this value is dictated by its availability. I'll give you a small example: if a manager is suddenly granted a 5,000 euro bonus for a project well done, he will be led to choose an expensive restaurant to celebrate with his wife. Decision he would never have made without this additional money. Those who are rich do not weigh every purchase, while those who have little availability of this resource evaluate every expense with great attention.
The main levers that drive purchasing Why do we buy? We are willing to India Mobile Number Data exchange the money we have or have obtained to obtain these three benefits: Bringing pleasure closer Money is used above all to obtain a product that gives us satisfaction or to realize the dream we cultivate, even if temporary; once obtained, we will realize that it is not enough and we will immediately look for another one, in the illusion of finding something definitive. Taking away pain Money can be used to remedy the problems of everyday life and reduce difficulty and suffering. Money that we willingly spend for a solution. Increasing possibilities It is human nature to try to increase capabilities: we can and must distinguish ourselves from others.
Learn more things, show our elegance or style. By purchasing a certain service or object we can increase our opportunities and chances of establishing ourselves. A "social upgrade" that we all strive for, to be more listened to, respected or appreciated. Everything we purchase voluntarily leverages one or more of these benefits. From the pack of cigarettes, to the car; from the trip to the Maldives to the Yoga course. We give up value to acquire a substantial advantage, to limit suffering or to realize a dream. What is the point of visualizing and having a clear understanding of the role of these three elements? It serves to ask you questions that you must answer honestly when determining the quality of an offer and its relative economic value.
The main levers that drive purchasing Why do we buy? We are willing to India Mobile Number Data exchange the money we have or have obtained to obtain these three benefits: Bringing pleasure closer Money is used above all to obtain a product that gives us satisfaction or to realize the dream we cultivate, even if temporary; once obtained, we will realize that it is not enough and we will immediately look for another one, in the illusion of finding something definitive. Taking away pain Money can be used to remedy the problems of everyday life and reduce difficulty and suffering. Money that we willingly spend for a solution. Increasing possibilities It is human nature to try to increase capabilities: we can and must distinguish ourselves from others.
Learn more things, show our elegance or style. By purchasing a certain service or object we can increase our opportunities and chances of establishing ourselves. A "social upgrade" that we all strive for, to be more listened to, respected or appreciated. Everything we purchase voluntarily leverages one or more of these benefits. From the pack of cigarettes, to the car; from the trip to the Maldives to the Yoga course. We give up value to acquire a substantial advantage, to limit suffering or to realize a dream. What is the point of visualizing and having a clear understanding of the role of these three elements? It serves to ask you questions that you must answer honestly when determining the quality of an offer and its relative economic value.
