Post by account_disabled on Jan 24, 2024 6:56:40 GMT
The publishing industry is always audience-focused. Specifically to the audience that consumes the content or engages in online communities. Audience engagement is a priority for publishers . They are preparing for the next generation. This means bringing videos, interactive stories and virtual reality to their content. According to a Reuters Institute report , in a network over-saturated with content, the focus is shifting from quantity to increasing quality. Global Editors Network Editors Lab is a global event that brings together programmers, journalists and designers from the world's largest newsrooms. They explored the future of audience engagement. Reuters and Global Editors Network results identified 3 ways new publishers are using to engage audiences: They are bringing new ways to listen to their audience The idea of audience feedback is not new. It makes sense - in order to get your community more engaged, you need to listen to what they want. With features like polls , live videos and questions from followers in real time, the way you communicate with your audience is changing.
In a workshop with the CEO of GroundSource , he discussed how you as a publisher should think about moving forward: Put your audience first: by listening to what is being said on your social networks, online sites and forums. Create authentic content for each channel: Your audience will be different on each channel: Facebook, email, Snapchat, etc. You should offer different content depen B2B Email List ding on the likes and opinions of the viewers. Pay attention to the details: If they have long expressed that a site functionality is annoying, you need to fix it. The opinion and perspective of your audience should not be underestimated. man and woman wearing black VR headsets by Vladislav Skripchenko Publishers are improving data in their newsrooms In order to better understand their audience, new publishers are bringing more and more data into their newsrooms. According to Reuters ' survey of key industry challenges and opportunities, bringing data to the newsroom in real time is extremely important to 76% of respondents. “Behavioral data can provide wonderful signals. You can have a lot of visitors with a low engagement. You may have few visitors with high engagement, especially when the content is of interest to a small group of the community. If a reader stays 5 seconds on a page you can call it a bounce. But what if a person stands for 45 seconds?
Even if the person doesn't read the entire article, they are a visitor who matters and should be recognized.” – Mike Sukmanowsky Simply having data is no longer enough, publishers are taking steps to explore new content formats. Publishers are looking to new formats to increase engagement We've heard about new content formats: vlogs, virtual reality VR, etc. Publishers are preparing for them. Mic 's publisher insists that each platform is unique: “Each platform is specific and editors should not take content from one platform to another. You need to create authentic content for each platform.” Publishers are not just thinking about formats, but also about the new opportunities that these formats will bring. For example, Mic is investing a lot of energy into Instagram videos, targeting specific interest groups. The need to have an editor for each format is increasing, as this makes each format unique. Also, the Reuters report mentions the importance of digital assistants such as Google Assistant and Amazon Echo, a big change for the publishing industry. The importance of audience engagement will never change for publishers. The only thing that will change is how these audiences will engage, as technology evolves in leaps and bounds. The next generation of publishers is ready.
In a workshop with the CEO of GroundSource , he discussed how you as a publisher should think about moving forward: Put your audience first: by listening to what is being said on your social networks, online sites and forums. Create authentic content for each channel: Your audience will be different on each channel: Facebook, email, Snapchat, etc. You should offer different content depen B2B Email List ding on the likes and opinions of the viewers. Pay attention to the details: If they have long expressed that a site functionality is annoying, you need to fix it. The opinion and perspective of your audience should not be underestimated. man and woman wearing black VR headsets by Vladislav Skripchenko Publishers are improving data in their newsrooms In order to better understand their audience, new publishers are bringing more and more data into their newsrooms. According to Reuters ' survey of key industry challenges and opportunities, bringing data to the newsroom in real time is extremely important to 76% of respondents. “Behavioral data can provide wonderful signals. You can have a lot of visitors with a low engagement. You may have few visitors with high engagement, especially when the content is of interest to a small group of the community. If a reader stays 5 seconds on a page you can call it a bounce. But what if a person stands for 45 seconds?
Even if the person doesn't read the entire article, they are a visitor who matters and should be recognized.” – Mike Sukmanowsky Simply having data is no longer enough, publishers are taking steps to explore new content formats. Publishers are looking to new formats to increase engagement We've heard about new content formats: vlogs, virtual reality VR, etc. Publishers are preparing for them. Mic 's publisher insists that each platform is unique: “Each platform is specific and editors should not take content from one platform to another. You need to create authentic content for each platform.” Publishers are not just thinking about formats, but also about the new opportunities that these formats will bring. For example, Mic is investing a lot of energy into Instagram videos, targeting specific interest groups. The need to have an editor for each format is increasing, as this makes each format unique. Also, the Reuters report mentions the importance of digital assistants such as Google Assistant and Amazon Echo, a big change for the publishing industry. The importance of audience engagement will never change for publishers. The only thing that will change is how these audiences will engage, as technology evolves in leaps and bounds. The next generation of publishers is ready.
